BCBG Max Azria - General
Vaughan Mills
Phone: 905-738-0210
Website: www.bcbg.com
Determined to realize his vision, Azria built upon the success of his women's ready-to-wear line and created a lifestyle brand consisting of multiple high-fashion collections for women, including evening dresses, denim, outerwear, footwear, swimwear, handbags and small leather goods. He introduced additional product categories through a series of licensing agreements with some of the industry's most reputable companies, including the world leader in men's shirting, Philips-Van Heusen Corporation, for men's dress shirts and ties, launched in Summer 2004. This licensing deal was closely followed by similar agreements with Geneva Watch Co. for women's watches, Colors in Optics for sunwear and ClearVision for optical eyewear in Spring 2005.
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